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Consumers are well aware of the vitamins and minerals that naturally occur in yogurt and link it clearly to the health benefits they demand.
In this group those who ate one pot of yogurt per day were 25 per cent less likely to be obese than those who ate two pots a week without the Mediterranean diet.
In Manila he couldn't get hold of natural, handmade and fresh yogurt the way it's prepared in Greece and which suited his taste.
Perhaps the most notable trend in the yogurt category, both in specialty food stores and conventional supermarkets, has been the gangbusters growth and new product introductions in the Greek yogurt segment.
He said the concept of self-serve frozen yogurt has been popular on the West Coast and the South for years.
The addition of frozen yogurt by a major ice cream chain is reminiscent of the frozen yogurt explosion that took place in the 1980s when some chains added frozen yogurt to their names, as in "ice cream and frozen yogurt," and even the National Ice Cream Retailers Association (NICRA) changed its name to the National Ice Cream and Yogurt Retailers Association.
To qualify for the symbol, a yogurt has to have at least 100 million cultures per gram at the time it's manufactured.
The syneresis of yogurt was observed during three weeks of storage.
Yet Kim thinks consumers are ready for premium yogurt much as they were ready for deluxe coffee when Starbucks first started.
Stonyfield Farms, the leader in the organic yogurt market, lists six different live and active cultures, and Horizon Organic, five.