social media

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social media

An umbrella term for communication and social interaction through online formats such as Facebook, Twitter, YouTube, online blogs, LinkedIn, etc. Social media is increasingly being used by companies and organisations, including governmental, to encourage participation and engagement with their readership, members and the general public.
References in periodicals archive ?
However, Cheong's advice to rooftoppers is to stop looking for viral content for YouTube or Instagram, and exercise caution.
The majority of independent and state newspapers now have parallel online operations, with many expanding into video, viral content and social media.
It also delegitimizes most traditional institutions by infecting the democratic space with viral content that may push the limits of reasonableness.
Then look no further, as a group of amateur reviewers talk about this week's most shared viral content.
The digital age--a modern era that is barely 20 years old--has heightened that controversy through new and growing viral content distribution systems such as streaming media and peer-to-peer file sharing.
At present, much of the contact between brands and their consumers occurs in interactive online environments in which managers use viral content as a means of extending the reach of campaigns (Nelson-Field, Riebe, & Newstead, 2013).
Only viral content being shared in high frequency stay on the firm's servers longer.
Third, stimuli for our experiments all came from the Internet; they did not cover all categories of online viral content, and many types of content, such as those appealing to sex and violence, are banned in China.
Not only was it a lesson in viral content for Facebook, but it also showed its users creating video wasn't hard.
in Ferguson, Missouri; online expression about the George Zimmerman case; the power of viral content and ideas for non-progressive causes like anti-immigration rhetoric; commodity fetishism in online engagement and participation; online dating, body image, and personal identity; online relationships and scams; online sexual violence and the death of Amanda Todd; and comments on viral videos of the Transportation Security Administration.