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Related to utilitarian: Kantian, Utilitarian ethics


The moral philosophy that holds that an action is ethical according to its utility or usefulness in enhancing the welfare, safety, happiness, or pleasure of the community at large. This doctrine is popularly summarized as an action is ethical if it generates the greatest good for the greatest number of people.

act utilitarianism

The moral theory that the best action is the one that enhances the general welfare more than any other available or known alternative. An action is judged in terms of the goodness of its consequences with no consideration of the rules of action.

rule utilitarianism

The moral theory that an action that follows a demonstrably proven ethical formula will necessarily be a good act. The ethical rule is judged to be correct by the amount of good it effects when it is followed.
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References in periodicals archive ?
The first two reasons represented an inference of benevolent intent ([alpha] = .64), and the last four represented an inference of utilitarian intent ([alpha] = .76).
An additional support for this possible process explanation comes from research finding that the preference for utilitarian vs.
The impact of utilitarian and hedonic values on satisfaction and intention to return was investigated in restaurant setting (Ha and Jang, 2010; Ryu and Jang, 2006) as well as in festival setting (Gursoy et al., 2006; Lee, et.al., 2010).
H2b: Framing the ad positively (rather than negatively) will lead to a stronger purchase intention and a more favorable attitude toward the ad when the advertised product is utilitarian.
H1a: Customer attitude towards service provider varies significantly across the types of services: experiential and utilitarian
"We found that the playful and fun nature of the touchscreen enhances consumers' favor of hedonic products; while the logical and functional nature of a desktop endorses the consumers' preference for utilitarian products," Zhu said.
can both have utilitarian features and also have an overall appearance
One often hears, based on common observations, that the higher the perceived utilitarian and hedonic value, the higher the attraction, and therefore, the higher a consumer's purchase intent.
Using Reynolds' (2012) descriptions, it is evident the utilitarian approach is the most logical framework because the action in question centers on balancing the values of all of the above stakeholders.
UTILITARIAN CLAY VI: CELEBRATE THE OBJECT, AN INTIMATE SYMPOSIUM HELD every four years since its inception in 1992, took place on 19-22 September, 2012.
Previous research has revealed and supported two types of consequences for consumer behavior (Foxall, 2010; Yan, Foxall, & Doyle, 2012a, 2012b), called utilitarian (incentives) and informational (performance feedback) in the BPM.