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(trend) [Old English trendan, to roll, revolve]
The inclination to proceed in a certain direction or at a certain rate; used to describe the prognosis or course of a symptom, disease, or methods of disease management.

pernicious trend

In psychology, an abnormal departure from conventional ideas and social interests.

secular trend

A long-term trend that develops or progresses over many years. The tendency for girls to begin menstruating at younger and younger ages during the twentieth century is an example.


a generally consistent movement in the same direction over a long period in a time series.
References in periodicals archive ?
Key Trend 2: Mood Food - brain health, mood and performance to be the next big trend
Case Study 8: Plums reinvented as a healthy drink for good digestion - Key Trend 4 meets
Subscriptions for the Cassandra Report[R] and the Future Trends issue are now available from IG.
History: General: "The Future is Now," Motor Trend Classic, Bronze Medal, Todd Lassa, Detroit Editor
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The multicast format allows Motor Trend TV to offer broad reach and brings unprecedented opportunity for local broadcasters to tap unrealized revenue sources by maximizing the value of their excess digital spectrum.
Maverick Leadership was voted as one of the top trends to look out for by 25 global creative leaders at our Round Table in Cap-Ferrat back in May 2005.
The 2006 MOTOR TREND Car of the Year competition included the following models: Audi A3, BMW 3 Series, Buick Lucerne, Cadillac DTS, Chevrolet Cobalt, Chevrolet HHR, Chevrolet Impala, Dodge Charger, Ford Fusion, Honda Civic, Hyundai Accent, Hyundai Azera, Hyundai Sonata, Infiniti M35/M45, Kia Rio, Lexus GS, Lexus IS, Lincoln Zephyr, Mazda 5, Mazda MX-5, Mercedes-Benz CLS, Mercedes-Benz R-Class, Mercury Milan, Mitsubishi Eclipse GT, Pontiac Solstice, Toyota Avalon, Volkswagen Jetta, and Volkswagen Passat.
We set out to juxtapose beautiful classic cars against a clean, modern designscape to capture the passion and enthusiasm our readers have for these truly amazing automobiles," said Andy Foster, creative director of Motor Trend Classic.
Gain insight into key technology investment patterns and trends in target markets.