Third-class rates are used largely for advertising.
The Direct Marketing Association (DMA), however, criticized the PRC for the hit on third-class mailers.
Miss Roth later wrote: "They said the ship had struck an iceberg, but I did not see any of the officers or members of the crew directing the third-class
passengers where to go.
Intended to reform the method of funding preferred postal rates for nonprofit organizations, the law requires incremental postal rate increases of 2-3 percent on nonprofit second and third-class mail each year for the next six years.
Aside from the general rate increase coming down the pike, the burning issue now is that USPS has elected to ignore congressional intent of the new legislation and instead propose regulations that would deny any advertising in nonprofit third-class publications, unless those ads are "substantially related" to the mission of the nonprofit organization.
The Third Class Mailers Association, in its newsletter, says ANPA's "misguided" and "mindless" efforts to hike rates for third-class advertising mail, or junk mail, resulted in higher costs for all third-class users - including newspapers that mail total-market-coverage (TMC) advertising to non-subscribers.
ANPA "screwed their own members" by advocating higher third-class rates, TCMA executive director Gene Del Polito said.
The mail melee came to light recently when someone tipped San Francisco postal inspectors that a pile of third-class
mail - don't call it junk, postal officials say - was sitting in a trash bin outside the Gualala post office.
Among its other areas of concern, Pace said the Board of Governors rejected the Rate Commission's proposal for a 125-piece walk-sequence discount for first- and third-class mail, but approved the measure of second-class mail.
Pace further noted that "the governors share the concerns of postal management that the Rate Commission's reshuffling of costs to increase the burden of third-class mail will have the net effect of increasing direct mailers' rates over the past two rate cases by at least 50% - in some cases more than that.
The big win for ANPA was narrowing the gap between institutional cost borne by first- and third-class mail, explained Lisa Cody, ANPA postal affairs coordinator, who called it a victory for all mailers.
The Third Class Mail Association, however, was not pleased with the recommendations, noting the decision "promises to have a devastating effect of the third-class mail community," and explaining that the PRC recommended an average increase of 25% for bulk third class mail, a 7% increase over the 18% proposed by the U.