theory of planned behavior/reasoned action


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theory of planned behavior/reasoned action

Abbreviation: TpB
A model used to explain health-seeking behavior that suggests that such behavior depends on personal intention. In this theory an intention to promote health develops from the specific attitudes one holds about the proposed choice, the social pressure one faces (such as peer pressure) if one were to make that choice, and one's sense of empowerment (such as the confidence one holds that one's choice will be faithfully translated into fruitful action).
See also: theory
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