oral care, says the product is the first tartar control toothpaste
with a whitener.
This August Pond's will add a tartar control version to the line; it's billing the extension as the only tartar control toothpaste
with fluoride, baking soda and peroxide.
is earmarking $35 million of its annual dentifrice marketing budget for promoting a new Colgate tartar control toothpaste
with a "micro-cleansing" formula.
Mentadent carries the ADA's approval and is going up against some recent entries from Crest and Colgate--including Crest baking soda and tartar-control toothpaste, Crest with baking soda and the new Colgate baking soda with tartar control toothpaste
. Colgate is also introducing Ultra Brite toothpaste with baking soda.