successive contrast

suc·ces·sive con·trast

the visual effect caused by viewing a brightly colored object and then a gray surface; the latter appears tinged with the complementary color of the object. Viewing a surface colored in the complementary color of the object rather than in gray enhances the color intensity of the surface.
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References in periodicals archive ?
The successive contrast is jarring, like a pulsing staccato.
Repeated successive contrast in consummatory behavior with repeated shifts in sucrose concentration.
The contract is the supply of successive contrast agents ranges and amounts shown in the price form (Annex hereto) broken down into tasks described in point.
The contract is for the supply of successive contrasts to the store Pharmacies Hospital Employer, hereinafter referred to as products.

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