subliminal persuasion

A self-help philosophy intended to increase the awareness of subliminal (i.e., below the level of consciousness) auditory and visual stimuli, and use them for behaviour modification and as a therapy. Stimuli in the normal environment include white noise in the form of birds singing, traffic, pounding surf, rustling trees and conversation in a crowded room. In subliminal persuasion, positive messages can be dubbed into white noise as a means of deeply penetrating a person’s subconscious, which may be successful in addiction (alcohol, drug, tobacco) disorders, pain relief and stress management.

Outside of healthcare, subliminal messages have been used in businesses to reduce shoplifting and in cinemas to increase the sales of snack foods

References in periodicals archive ?

Drink Coca-Cola, eat Popcorn, and Choose Powerade: Testing the Limits of Subliminal Persuasion.

The effects of subliminal communication in advertising messages

2005): <<The power of the subliminal: on subliminal persuasion and other potential applications>>, en HASSIN, R.

Publicidad subliminal en campanas electorales: entre el mito y la realidad

By analogy, the fear and anger that greeted Vicary's demonstration of subliminal persuasion could also be viewed as delusional.

As far as advertising is concerned, this broader view of subliminal persuasion includes a pair of especially interesting examples, namely, camouflaged images and product placement.

How to make money from subliminal advertising and motivation research

1] Brannon and Brock hold that the ability to cause evil that is attributed to subliminal messages is more than matched by their alleged ability to make things better, and explain the psychology of belief in subliminal persuasion and why the belief will thrive indefinitely.

The importance of creativity in advertising, digital technology, and social networking

1994), "The Subliminal Persuasion Controversy: Reality, Enduring Fable, and Polonius's Weasel," in Shavitt, S.

The symbolic construction of reality in advertising

The book also outlines a strategy for implementing subliminal persuasion into an advertising campaign or sales pitch as well.

Subliminal persuasion; influence & marketing secrets they don't want you to know

One study by DeFleur and Petranoff (1959) used television to test subliminal persuasion.

Subliminal advertising and the perpetual popularity of playing to people's paranoia

Wilson Bryan Key's (1972, 1976, 1980, 1989) writings, and frequent public-speaking presentations, may have served to promote the concept and purported use of subliminal persuasion by advertisers.

The answer is no: a national survey of advertising industry practitioners and their clients about whether they use subliminal advertising

Much of this visual perception comes through subliminal stimulation and subliminal persuasion.

Subliminal leasing

This article does not seek to determine the validity of any of the claims for subliminal persuasion but, rather, is concerned with public opinion about the phenomenon.

Public perceptions of subliminal advertising: why practitioners shouldn't ignore this issue