(18.) "Drink Coca-Cola, eat Popcorn, and Choose Powerade: Testing the Limits of Subliminal Persuasion
." Marketing Letters, 2015:26(4)715-726 www.springerlink.com/content/0923-0645/)
Councillor Steve Walmsley, on the committee, said the barrister's advice amounted to "subliminal persuasion
" and said he was "outraged" that the application had come back before the committee after being rejected once already.
By analogy, the fear and anger that greeted Vicary's demonstration of subliminal persuasion
could also be viewed as delusional.
 Brannon and Brock hold that the ability to cause evil that is attributed to subliminal messages is more than matched by their alleged ability to make things better, and explain the psychology of belief in subliminal persuasion
and why the belief will thrive indefinitely.
; influence & marketing secrets they don't want you to know.
One study by DeFleur and Petranoff (1959) used television to test subliminal persuasion
. In this five-week experiment, no evidence was found that subliminal messages had the slightest effect in persuading the mass audience, even though the actions to be carried out were simple (continuing to watch a news program following a movie with subliminal suggestions) and routine (purchasing a certain food product after exposure to subliminal stimuli).
So, returning to the "RATS" controversy: Was there an effort at subliminal persuasion
? Probably, but we'll never know.
The next essay is Anthony Pratkanis' "Myths of Subliminal Persuasion
." Pratkanis debunks the original claim by James Vicary that subliminal messages in movies were used successfully to increase Coke and popcorn sales.
Wilson Bryan Key's (1972, 1976, 1980, 1989) writings, and frequent public-speaking presentations, may have served to promote the concept and purported use of subliminal persuasion
Much of this visual perception comes through subliminal stimulation and subliminal persuasion
. If we can successfully influence the customer's perception of the advantages of a property, then we can begin to influence the customer's behavior.