subliminal perception


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Related to subliminal perception: Subliminal advertising, Subliminal messages

subliminal perception

The reception of stimuli, often complex or verbal and usually visual, that are presented for such a short time as to be barely noticed or unnoticed. Such stimuli can, however, influence behaviour and present potential opportunities for abuse. The conclusion, now verified by physiological research, that consciousness and information transmission may involve different systems that can operate independently has major implications for psychology and philosophy and has aroused much controversy.
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In his review of subliminal perception, subliminal advertising, subaudible messages, and embedded stimuli, Moore stated that although subliminal perception does exist, the subliminal stimuli are usually so weak that potential effects are easily nullified by other competing stimuli.
Extrasensory Perception and Subliminal Perception as Correlated Capacities
Psychologists studying subliminal perception, or "perception without awareness" (PWA), as is preferred today (Bornstein & Pittman, 1992), added the preconscious step B to the cognitive account.
The same may be said of the relationship of ESP and subliminal perception (Roney-Dougal, 1986).