Stevia


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Stevia

(stē′vē-ă) [NL]
A genus of shrubs native to South America. A noncaloric sugar substitute is made from plants of this genus.
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- Stevia is widely used in a variety of food products such as dairy, bakery & confectionery, beverages and pharmaceuticals, as it can be easily incorporated and as it imparts sweetness with very low calories.
A shining example of stevia's application in dessert was witnessed by the those who partook of the Philippine Culinary Heritage Food Festival of Diamond Hotel held during the country's independence month.
PureCircle's new strategy is focused on launch of its next generation stevia, Reb M, which is off to a good start with many beverage and food products already in the markets of US and Europe with favourable feedback from consumers.
Following the US FDA No Objection Letter, the company added that will continue to pursue global approvals of the BESTEVIA Rebaudioside E (Reb E) stevia leaf sweetener for use in foods.
Preparation of sample for HPLC: Fresh mature green leaves were harvested from acclimatized Stevia rebaudiana plants.
The full name of the stevia plant is stevia rebaudiana Bertoni.
Stevia is available in powder and liquid forms and can be found in a variety of packaged foods and drinks.It is heat stable and can be used in baked or heated products.
With Propose Stevia campaign, we are creating deeper engagements with our target audiences to spread awareness on Zero Sugar, Stevia and natural sweeteners at large."
After hearing about it, she was fascinated and fell in love with the idea that she immediately asked her team to do their research, sending an agriculturist to Baguio, La Union, Bicol and Davao and found out that not one farmer in the country is growing Stevia for commercial purposes here in the country.
Maura de Leon, pioneer stevia entrepreneur in the Philippines, markets the powdered essence under the label Sweet and Fit.
Reb M is a non-caloric natural sweet compound found in stevia. "Reb M is not an artificial sweetener so the price is more comparable to the price of sugar, not to the price of artificial sweeteners," she said.
This past fall, PureCircle partnered with North Carolina farmers to successfully plant and harvest StarLeaf stevia in small trial plots.