The report considers, Sports Drinks
as a performance-enhancing product, described as 'isotonic', 'hypertonic' or 'hypotonic', meaning 'in balance with', 'lighter than' and 'heavier than' body fluids, respectively.
Discover the latest market trends and uncover sources of future market growth for the Sports Drinks
industry in Colombia with research from Euromonitor's team of in-country analysts.
Market size for Sports Drinks
in Belgium is given in EUR and litre with a minimum of five years' historical data.
Researchers note that like most other beverage categories, the market for sports drinks
underwent a downturn during the recession as consumers pulled back from a wide range of discretionary expenditures.
The report provides data to help companies in the Sports Drinks
industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies.
Their formulation is based on the latest scientific evidence and medical knowledge, and sports drinks
carry nutritional information on the label, including the calorie content.
It has revealed a nexus between healthcare professionals, researchers and manufacturers of sports drinks
Mass exposure of big sporting events, such as the World Cup and the Olympics, also mean that sports drinks
continue to be extremely relevant to consumers.
A recent study had revealed that prolonged consumption of sports drinks
may be linked to a condition known as erosive tooth wear, in which acids eat away the tooth's smooth hard enamel coating and trickle into the bonelike material underneath, causing the tooth to soften and weaken.
targeting the rehydration category contain carbohydrates in amounts calculated to deliver the optimal levels of fluid and energy throughout and after exercise.
Fitness-conscious young people want sports drinks
, but so do aging baby boomers trying to keep in shape.
If you want the benefits of sports drinks
but prefer something natural, try coconut water.