19, 2015 /PRNewswire/ -- Today, ASPIRE Beverage Company, Intersport and ESPN announced their new multi-year partnership that names ASPIRE Sports Drinks
as the official beverage of the Under Armour All-America High School Football Game on January 2, 2016.
Further Mintel research shows that 50% of consumers describe sports drinks
as "unhealthy" (Mintel 2014), suggesting that consumers are looking for lower calorie and "cleaner" options.
Washington, May 7 ( ANI ): A new study suggests that weekly consumption of sports drinks
and energy drinks among adolescents is significantly associated with higher consumption of other sugar-sweetened beverages, cigarette smoking, and screen media use.
The components of sports drinks
(electrolytes, water and carbohydrates) are essential for hydration during strenuous exercise.
com)-- Canadean's, "Sports Drinks
Market in Latin America to 2017: Market Guide" provides in-depth detail on the trends and drivers of the Sports Drinks
market in Latin America.
SIR - It is well established that one of the factors that can help sporting performance is drinking the right amount of the right kind of drink, and there is a range of sports drinks
available which are designed to meet the varying requirements of different kinds of exercise ("The sports drink
myth: They don't boost energy and can be harmful", Sep 11).
Some people are even swapping their sports drinks
for coconut water, but Indiana University Southeast chemist Chhandashri Bhattacharya says that while coconut water is fine after light exercise, the marathon runners and heavy lifters among us may want to stick with Gatorade.
The multimillion dollar industry has used unethical marketing tricks to promote questionable health benefits of sports drinks
, the investigative report published on Thursday said.
While water should be the main source of fluids, Scioscia suggests supplementing with sports drinks
, juices, or other beverages that have electrolytes.
Worth [pounds sterling]164m in 2009, sports drinks
is still a sizeable sub-category providing the grocery and impulse channel with valuable sales opportunities.
They found that athletes remained in positive fluid balance throughout a two-hour recovery period after drinking milk but returned to negative fluid balance one hour after drinking water or sports drinks
The sports drinks
market has shown sustained growth during the past 7 years, recording a global increase of 9.