sports drinks


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sports drinks

commercially available drinks, designed for optimal delivery of water and carbohydrate during and after exercise. Water is often equally effective for hydration, but the taste of sports drinks makes them more likely to be taken in adequate quantities. The composition of commercial sports drinks is generally based on studies which have defined the content of carbohydrate (to supplement energy supply) and of electrolytes (mainly sodium salts) to promote fluid retention during and after prolonged exercise and to avoid hyponatraemia. There has, however, been some controversy about the standard recommendations, as some experts have disputed their adequacy in avoiding hyponatraemia, exemplified recently in studies of its occurrence in endurance athletes. Osmolality of these drinks varies according to the concentration of carbohydrate, most often in the form of glucose polymers. isotonic sports drinks contain glucose in a concentration of 6- 8% and are best for events such as middle- and long-distance running and team sports, rapidly replacing fluid lost by sweating as well as supplying an energy source. hypotonic sports drinks are suitable, for example, for jockeys, gymnasts and dancers, who need fluid but have less need for a carbohydrate top-up. hypertonic sports drinks have the most carbohydrate and are taken after exercise to supplement daily intake in the replacement of muscle glycogen stores; also used during very long-distance events when high levels of energy are required. See also hydration status.
References in periodicals archive ?
19, 2015 /PRNewswire/ -- Today, ASPIRE Beverage Company, Intersport and ESPN announced their new multi-year partnership that names ASPIRE Sports Drinks as the official beverage of the Under Armour All-America High School Football Game on January 2, 2016.
Further Mintel research shows that 50% of consumers describe sports drinks as "unhealthy" (Mintel 2014), suggesting that consumers are looking for lower calorie and "cleaner" options.
Washington, May 7 ( ANI ): A new study suggests that weekly consumption of sports drinks and energy drinks among adolescents is significantly associated with higher consumption of other sugar-sweetened beverages, cigarette smoking, and screen media use.
The components of sports drinks (electrolytes, water and carbohydrates) are essential for hydration during strenuous exercise.
com)-- Canadean's, "Sports Drinks Market in Latin America to 2017: Market Guide" provides in-depth detail on the trends and drivers of the Sports Drinks market in Latin America.
SIR - It is well established that one of the factors that can help sporting performance is drinking the right amount of the right kind of drink, and there is a range of sports drinks available which are designed to meet the varying requirements of different kinds of exercise ("The sports drink myth: They don't boost energy and can be harmful", Sep 11).
Some people are even swapping their sports drinks for coconut water, but Indiana University Southeast chemist Chhandashri Bhattacharya says that while coconut water is fine after light exercise, the marathon runners and heavy lifters among us may want to stick with Gatorade.
The multimillion dollar industry has used unethical marketing tricks to promote questionable health benefits of sports drinks, the investigative report published on Thursday said.
While water should be the main source of fluids, Scioscia suggests supplementing with sports drinks, juices, or other beverages that have electrolytes.
Worth [pounds sterling]164m in 2009, sports drinks is still a sizeable sub-category providing the grocery and impulse channel with valuable sales opportunities.
They found that athletes remained in positive fluid balance throughout a two-hour recovery period after drinking milk but returned to negative fluid balance one hour after drinking water or sports drinks.
The sports drinks market has shown sustained growth during the past 7 years, recording a global increase of 9.