s revival of Gatorade caused sports drink
sales to rebound.
SIR - It is well established that one of the factors that can help sporting performance is drinking the right amount of the right kind of drink, and there is a range of sports drinks
available which are designed to meet the varying requirements of different kinds of exercise ("The sports drink
myth: They don't boost energy and can be harmful", Sep 11).
An investigation by a British medical journal has revealed that some of the claims made by leading sports drink
brands are baseless, with meagre research, and are mere marketing hype.
With this in mind Britvic is investing heavily in 2010 to ensure consumers understand where the global brand Gatorade sits within the sports drink
sub-category and how it differentiates from its nearest competitors.
They immersed one half of the specimens in a sports drink
, the other half in water, then compared the two halves and discovered that the one exposed to the sports drink
displayed a significant amount of erosion and softening.
According to Euromonitor, the sports drink
category must continue to cater for more specific needs to maintain its growth.
It's a convenient way to get nutrients and boost energy for people who may not always eat right, and there's no more convenient place to pick up a sports drink
than a drug store.
The presence of sodium in water or another beverage, such as lemonade or a sports drink
, improves the body's ability to absorb fluids.
I'd like to know what is the better option, having a daily diet of fruit juices or a daily diet of sports drink
Tuff Guyz Sports Drink
is available in five flavors, including Orange Mango Fire-Basketball, Citrus Berry Blue Fire-Football, Lemon Lime Green Fire-Skateboard, Grape Berry Deep Purple Fire-Easy Rider and Fruit Punch Red Fire-Soccer.
Dr Tony Smith, the school of dentistry's head of research, said: 'This study has shown that while an existing sports drink
was erosive, it has been possible to formulate this new sports drink
with negligible erosive potential.
SAN FRANCISCO -- Purgative solution followed by a sports drink
chaser can head off hypovolemia and improve visualization with colonoscopy, Dr.