Better-For-You Sports Drink
Brand Inks Multi-Year Partnership as Exclusive Drink of the Nation's Premier All-America High School Football Platform
Will says, "we couldn't find a sports drink
that wasn't artificial, ineffective or too sweet, so we took to the kitchen to make our own.
Although sports drink
consumption was linked to higher levels of moderate-to-vigorous physical activity and sport participation, the overall pattern of associations indicated that sports and energy drink consumption should be addressed as part of a clustering of unhealthy behaviors among some adolescents.
By 2010, however, the recovery of the economy and PepsiCo's revival of the Gatorade brand led to a rebound in sales in the sports drink
The sports drink
market has been forecast to hit a market value of US$55 billion by 2018, driven by shifting consumer attitude towards health and fitness, rising enrollments at health clubs, fitness centers and gyms, and a surge in demand for healthier refreshment options.
SIR - It is well established that one of the factors that can help sporting performance is drinking the right amount of the right kind of drink, and there is a range of sports drinks
available which are designed to meet the varying requirements of different kinds of exercise ("The sports drink
myth: They don't boost energy and can be harmful", Sep 11).
Coconut water is a natural drink that has everything your average sports drink
has and more," Bhattacharya said in a statement Monday.
An investigation by a British medical journal has revealed that some of the claims made by leading sports drink
brands are baseless, with meagre research, and are mere marketing hype.
Six to eight percent of the average sports drink
With this in mind Britvic is investing heavily in 2010 to ensure consumers understand where the global brand Gatorade sits within the sports drink
sub-category and how it differentiates from its nearest competitors.
According to Euromonitor, the sports drink
category must continue to cater for more specific needs to maintain its growth.
I'd like to know what is the better option, having a daily diet of fruit juices or a daily diet of sports drink