Brand recognition prompt: 'I am going to tell you some of Brand X's current or recent sponsorships.
The focus of the questions was the recall of sporting sponsorships (events, teams or individuals) by Australia's four major banks.
Sponsorship has increasingly become one of the most popular and well-liked medium of marketing communication within the corporate sector [1].
Miyazaki and Morgan (2001) investigated the impact of 27 announcements of
sponsorships related to the 1996 Olympics.
For those starting
sponsorship, it may be wise to allocate no more than 5-10 percent of the marketing budget to
sponsorships until they can measure, prove and reap the full rewards for each dollar invested.
Sponsorships provide a valuable tool in going to market and differentiating companies in a highly competitive environment.
DENSO's
sponsorship of motor sports began in the early 1970s and extends to teams and riders in two-wheel motor sports, in addition to four-wheel motor sports.
Sponsorships from a local newspaper and fast food restaurant allow Irvine to provide basketball and baseball tournaments for city youth.
Face-to-face interviews were conducted with eight managers responsible for managing soccer
sponsorships within corporations, the purpose of which was to identify salient issues.
It was Jesse Jackson who helped secure
sponsorship for him to become the first African American to race at Indy.
The Anglican church, which is marking its 2$th year of refugee
sponsorships with the federal government, "continues to be a welcoming place," says Ms.
Securing
sponsorship dollars has always been the biggest challenge for event organizers due to heavy competition, a lack of dedicated sales resources within most organizations and the return on investment difficult to prove to sponsors.
