sponsorship

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sponsorship

An informal, unpaid 2- to 4-month work placement carried out at a hospital, in which a professional, student, or professional student  shadows a senior doctor as a learning experience, with the hope of receiving a reference from the senior which will help the sponsored student obtain a suitable post in the future.
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Sponsorship has increasingly become one of the most popular and well-liked medium of marketing communication within the corporate sector [1].
This increase in sponsorship expenditure might increase with the same ratio (5.
SPORT SPONSORSHIP AS A PROMOTIONAL TOOL: AN EXPLORATORY STUDY IN THE CONTEXT OF BANKING SECTOR OF PAKISTAN
2009) found a positive impact of title sponsorships for NASCAR races, but negative reactions following the announcement of college sport title events.
The sponsorship effect: do sport sponsorship announcements impact the firm value of sponsoring firms?
One approach to defining ROI is to establish how sponsorships will be tracked and measured before the event.
Sponsorships: your rights to realizing a profit
Sponsorships provide a valuable tool in going to market and differentiating companies in a highly competitive environment.
Deriving value from sponsorships: sponsorship deals can be a means for companies to gain a competitive advantage. Sponsorships provide a valuable way to reach target customers, reinforce messages to existing customers, facilitate loyalty of both customers and staff, and increase the brand in the marketplace
DENSO's sponsorship of motor sports began in the early 1970s and extends to teams and riders in two-wheel motor sports, in addition to four-wheel motor sports.
DENSO Announces Four-wheel Motor Sport Sponsorship for 2006
Sponsorships from a local newspaper and fast food restaurant allow Irvine to provide basketball and baseball tournaments for city youth.
It's not selling out! Why and how cities should pursue corporate sponsorships
Face-to-face interviews were conducted with eight managers responsible for managing soccer sponsorships within corporations, the purpose of which was to identify salient issues.
Managing sport sponsorship programs: lessons from a critical assessment of English soccer
It was Jesse Jackson who helped secure sponsorship for him to become the first African American to race at Indy.
Rainbow/PUSH and NASCAR
4--along with their father Joseph Mbazimana, and cousins Sinthea, 11,Justin, 13, and Yves, 14 (who are orphans)--under a joint refugee sponsorship program.
Refugees find help from church sponsorships
In measuring awareness of sponsorships, recognition would translate into a question describing both the event and the sponsoring brand and asking respondents if they were aware that Brand X sponsored that (described) event.
Cognitive evaluation: prompts used to measure sponsorship awareness
Securing sponsorship dollars has always been the biggest challenge for event organizers due to heavy competition, a lack of dedicated sales resources within most organizations and the return on investment difficult to prove to sponsors.
Trends in event planning

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