Brand recognition prompt: 'I am going to tell you some of Brand X's current or recent sponsorships.
The focus of the questions was the recall of sporting sponsorships (events, teams or individuals) by Australia's four major banks.
has increasingly become one of the most popular and well-liked medium of marketing communication within the corporate sector .
Miyazaki and Morgan (2001) investigated the impact of 27 announcements of sponsorships
related to the 1996 Olympics.
For those starting sponsorship
, it may be wise to allocate no more than 5-10 percent of the marketing budget to sponsorships
until they can measure, prove and reap the full rewards for each dollar invested.
provide a valuable tool in going to market and differentiating companies in a highly competitive environment.
of motor sports began in the early 1970s and extends to teams and riders in two-wheel motor sports, in addition to four-wheel motor sports.
from a local newspaper and fast food restaurant allow Irvine to provide basketball and baseball tournaments for city youth.
Face-to-face interviews were conducted with eight managers responsible for managing soccer sponsorships
within corporations, the purpose of which was to identify salient issues.
It was Jesse Jackson who helped secure sponsorship
for him to become the first African American to race at Indy.
The Anglican church, which is marking its 2$th year of refugee sponsorships
with the federal government, "continues to be a welcoming place," says Ms.
dollars has always been the biggest challenge for event organizers due to heavy competition, a lack of dedicated sales resources within most organizations and the return on investment difficult to prove to sponsors.