Special K is committed to providing delicious, nutrient-rich foods to help nourish women's inner strength, enabling women to be strong for themselves and for others."
I guess they left out the bit about being banned from telling consumers that its Special K cereal is "full of goodness" and "nutritious" by the Advertising Standards Authority in July for making unverified "health claims".
Special K said the campaign was about "inspiring inner strength in women".
Special K, which is the largest cereal brand in the UK with sales of over Au120m, is famous for its iconic advertising featuring the "Special K girl" dressed in red.
The Ted Baker "Betsi" dress will also feature in a new Au1m media campaign including TV advertising to promote the 'win a designer dress' and 'win a designer handbag' promotions for Special K.
Laura Nevison from Special K said: "Special K consumers are always asking how they can get their hands on a Special K dress and this partnership with Ted Baker has given us the opportunity to offer women the chance to do so with this fabulous designer dress promotion."
Plus will cost the same ($3.79) as regular Special K
and will be on store shelves by month's end.
You see Special K seems to forget she is working for a charity - she claims she's paid big bucks because she's competing with other big players.
Indeed Special K's salary and perks is worth around 30 times the annual wage of one of these trainees.
Triplets are always special, but Debbie's Special K
's - Kaysha, Kurt and Keely - are more precious than most.