By juggling the various import and export figures and breaking down green coffee imports into coffee type and origin, one can notice the importance of soluble
coffee manufacturing and trading in Spain.
Giestas explains that the basic processes for freeze-dried and spray-dried coffee solubles
are similar up to, but not including, the drying process.
To many in the trade, however, soluble
coffee is really a separate business, a commodity made from coffee, but otherwise a separate category.
On the contrary, wheat feeding distillers dried grains with solubles
(DDGS) have gained high traction since the past years.
For the fresh scoop on soluble
coffee we turned to four soluble
manufacturers and marketers for their view of the soluble
coffee landscape and also for an update on the activities in which each was engaged.
market was created because of the desire for a product which delivered the flavor of coffee in instant form.
According to the 1997 Winter Coffee Drinking Survey published by the National Coffee Association of the U.S.A., consumption of soluble
coffee has increased 1% over 1996.
Key managers at SEDA Solubles
include Juan Manuel Cruz, managing director; Juan de Dios Cruz, director of purchasing and green coffee buying; Jeronimo Arroyo, marketing manager; Julian Espegel, commercial manager; Javier Gil, export manager.
His goal is to try to create the "best quality possible at the most competitive prices," for Solubles
' mix of new and traditional markets.
L to R: Domingo Muguira, chairman; Jorge San Martin, Descorsa plant manager; Ramon Ramos, Cafe Descafeinado plant manager; and Roberto Gispert, Cafe Solubles
de Veracruz plant manager.
The coffee flavor solubles
are extracted in the first half of the system, according to Michael Sivetz in "Coffee Technology", 1979, AVI Publishing.