soft medical services
'soft' medical servicesManaged care A general term for relatively intangible medical services, which encompass prevention initiatives–eg, anti-smoking programs, screening for CA, HTN, and ↑ cholesterol, domestic violence, teenage pregnancy, women's health, children's health. Cf 'Hard' medical services.
McGraw-Hill Concise Dictionary of Modern Medicine. © 2002 by The McGraw-Hill Companies, Inc.