sell-by date

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sell-by date

Public health
The date labelled on most foods in developed countries, especially dairy products, which is usually about 2 weeks from the day the milk was pasteurised, and about 1 week before it expires. An estimated 8 million tonnes of food are needlessly thrown away a year in the UK because of too-strict an adherence to sell-by dates, prompting government food bodies to switch to the phrase “best before” as a way of encouraging people to eat food that might otherwise be prematurely thrown away.
 
Vox populi-UK
A popular term applied a tedious person, stale witticism, or other thing which has past his, her or its prime, as in ‘that joke is way past its sell-by date”.
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References in periodicals archive ?
Terrine bulk packages of Country Pork & Pistachio Pate Market of Choice with sell-by dates prior to and including 04/25/19.
Asda CEO Andy Clarke said: "If something's just past its sell-by date and kept in a cold environment, I'd smell it to test whether to eat it."
Best-before and sell-by dates "muddy the waters" and products should only have use-before dates to clarify the system, a Food Standards Agency spokeswoman said.
"But with a fifth of people throwing away all items past their sell-by date, we are wasting a lot of the food we buy."
Mr Bennett said some of the goods displayed 'Whoops' stickers, meaning staff had previously reduced them because products were nearing their sell-by dates. He pointed out the items found to be out-of-date formed only a fraction of the total products on sale in the stores, asking Ms Cowan: 'Do you know how many items the provisions department in a store like Coryton deal with on a daily basis on the shelves?
Each package has a Sell-By date of May 13-June 22 and bears the establishment number EST.
They also found examples where the sell-by date was obscured by the price label.
An undercover reporter for BBC1's Whistleblower programme has claimed she found two supermarkets ignored sell-by dates and repackaged old food at reduced prices.
Samantha Dorchell, for Middlesbrough Council, said food inspectors found two items on July 12 that had sell-by dates for July 11.
Lord Haskins, the former chairman of Northern Foods and a Labour adviser on rural affairs, said: "We've built a society where we think food is cheap, throwing it away because we're obsessed with sell-by dates."
A pal in a superstore had told him that plants have sell-by dates, just like food in supermarkets, and so every week they reduced anything that was out of date.
The EU pen-pushers have decreed that the wafers - or hosts - should carry sell-by dates.