With 4--4.5 percent saturated fat, Clear Valley[R] low saturate canola oil may allow food manufacturers to differentiate their brand with nutrient content claims such as low in saturated fat, reduced saturated fat or saturated fat free
. Primary market research demonstrates that market share gains are possible if companies promote reduced saturated fat as a front of box claim.
Saturated fat free
: a claim that a food does not contain saturated fat, and any claim likely to have the same meaning for the consumer, may only be made where the product contains no more than 0.1g of saturated fat per 100g or 100ml.
FDA also proposed criteria for a "trans fat free" claim, and amended criteria for making other nutrient content claims such as "saturated fat free
" and "low in saturated fat" to limit the amount of trans fat that may be present in foods bearing these claims.