reward

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re·in·forc·er

, positive reinforcernegative reinforcer (rē'in-fōrs'ĕr),
In conditioning, a pleasant or satisfaction-yielding (positive reinforcer) or painful or unsatisfying (negative reinforcer), stimulus, object, or stimulus event that is obtained on the performance of a desired or predetermined operant.
See also: reinforcement (3).
Synonym(s): reward

reward

(rĭ-wôrd′)
n.
Psychology The return for performance of a desired behavior; positive reinforcement.
tr.v. re·warded, re·warding, re·wards
To give a reward to or for.

re·ward′a·ble adj.
re·ward′er n.

re·in·for·cer

, positive reinforcer , negative reinforcer (rē'in-fōrs'ĕr, pozi-tiv, negă-tiv)
In conditioning, a pleasant or satisfaction-yielding (positive reinforcer) or painful or unsatisfying (negative reinforcer) stimulus, object, or stimulus event that is obtained upon the performance of a desired or predetermined operant.
See also: reinforcement (3)
Synonym(s): reward.

reward

a specific, intuitive drive in all animals; utilized in most animal training systems.
References in periodicals archive ?
Responding to the growing preference busy travelers have for using our website is just one of the many ways we're making travel more convenient and rewarding.
In addition to loyalty and usage programs, MasterCard launched a series of sweepstake incentive promotions aimed at rewarding the internal personnel of financial institutions for acquiring small business debit cardholders.
The Builder's Circle, based in Atlanta, is a growing alliance of non-competing manufacturers who have joined together for the sole purpose of rewarding small-to medium-size builders, and remodelers of all sizes, for being loyal to their brands.
Through this level of flexibility and rewarding cardholders for their everyday spending, Visa expects that cardholders will maintain greater loyalty to the issuer and their Visa card.
At its core, the Advisor Rewards program is about rewarding Solution Advisors for value selling regardless of who fulfills the order," said John Burris, Citrix senior vice president, worldwide sales and services.
During the next phase of the program we'll begin rewarding customers of the bank's brokerage house products and trust funds.
The new translucent Duetto Card offers the first formal Starbucks customer appreciation program, rewarding cardmembers with Starbucks Duetto Dollars for every Visa purchase and providing special Starbucks gifts and benefits with Starbucks Card Account purchases.
Quantum Loyalty Systems, a leading provider of customer loyalty programs and reward currencies, and Hershey Foods (NYSE: HSY), "America's Favorite Chocolate Company," are rewarding candy aficionados with free tickets to the movies.