psychographics


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psychographics

(sī′kə-grăf′ĭks)
n.
1. (used with a sing. verb) Demographic research that studies population groups with respect to psychological attributes, such as values or attitudes, as for marketing purposes.
2. (used with a pl. verb) The data obtained from such research.
References in periodicals archive ?
- Other Pet Specialty Chains and Stores: Demographics and Psychographics
The psychographics is that they are fun loving, carefree and like to live their lives to the fullest.
During recent Iran protests the state was subjected to micro-targeting and psychographics to usher in chaos in Iranian polity.
Psychographics rely on a deeper level of questioning to better understand the client's aspirations, interests, personality and values, says Karen McIntyre, managing director and senior financial advisor at Wescott Financial Advisory Group.
Elie Abou Saleh, Commercial Director at Anghami said: "The dynamic creative technology can scale a personalised experience while allowing marketers to target listeners not only based on demographics but also targeting psychographics. It can create thousands of versions of an audio ad easily and efficiently.
Commenting on the targeted nature of the service, Elie Abou Saleh, Commercial Director at Anghami said: "The dynamic creative technology can scale a personalised experience while allowing marketers to target listeners not only based on demographics but also targeting psychographics. Brands can record a script with multiple message variations, release ads in an automated way across devices and measure impact based on the consumer's context and other data."
Rossi has gone so far as to commission the International University of Monaco (IUM), which offers a graduate program in luxury management, to gauge the yacht-purchasing psychographics of millennials: the demographic cohort born between the very late 1970s and early '90s.
I think if you're not doing that, if you aren't well-versed in the "psychographics" of your clients, as Anil Arora of Envestnet | Yodleee put it in an interview for this month's cover story, then maybe you should be replaced.
Marketing on a Shoestring Budget is written in a conversational style and uses plain language in place of theoretical and college-level-course words such as "data mining," "trend analysis," "psychographics," and "geodemography" that can be found in other books on marketing for special and academic libraries.
* The "psychographics" are wrong and this order is not winnable.
In reality, to get the clearest picture, each generation should be segmented as precisely as possible by age, income, gender, household composition, lifestyle and other psychographics.
"We also invested time to understand the psychographics of particular area of the Flatiron District and determined that a home furnishing retailer would best suit the neighborhood, and vice versa."