psychographic


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Related to psychographic: behavioristic

psy·cho·graph·ic

(sī'kō-graf'ik),
Relating to psychography.
References in periodicals archive ?
In addition to cataloging individual profiles, Mindwell's AI creates community cohorts on aggregated mood data based demographics, such as age and population, as well as complex psychographic information including mindsets, values, and attitudes.
The truth is, the aspirational psychographic trait is evident only in the B and C middle-income class.
The firm allegedly collected huge amounts of personal data on voters from social media about their personal preferences from food to political leanings to form 'psychographic' profiles which they then used to formulate campaigns for their clients.
Shortly before our interview, I attended a talk given by Serviceplan about psychographic targeting.
DataCast will enable brands to micro- target tailored messages to specific households based on their psychographic profiles."
It is important to use demographic and psychographic features to pinpoint targeted customers.
Dubitsky says the company's strategy "is to bring a fresh and friendly approach to all that we do, and we think this approach really resonates with our hello psychographic, and directly with Millennials and Millennial families, who are looking for products and brands that have meaning, that are genuinely healthy for them and their families, and that have a distinct cool factor."
Pulse extends Sensibill's Receipts solution to map customers' purchases to psychographic traits.
For example, by inputting psychographic and consumer segmentation data into probabilistic choice equations and comparing the results to heat maps that illustrate the services that are available to specific communities, we can gain a much clearer picture of where facilities should be located.
AES' TrueConversion Artificial Intelligence Platform, powered by Psychographic Conversion AI Technology, enables financial institutions, healthcare organizations, banks, utilities, merchandisers, and enterprises in many other industries to enhance their member, customer and client experiences while increasing conversion rates for enrollment, services, and payments.
Ads are delivered via INVIDI's technology to target households that can be matched to thousands of demographic or psychographic attributes, or to a custom list provided by an advertiser.
This panel was developed by the agency and is comprised of over 3,500 people to provide the capability to uncover consumer truths across multiple demographic and psychographic segments.