psychogalvanometer

Also found in: Encyclopedia.

psy·cho·gal·va·nom·e·ter

(sī'kō-gal'vă-nom'ĕ-tĕr),

A galvanometer that records changes in skin resistance related to emotional stress.

psychogalvanometer

(sī″kō-găl″vă-nŏm′ĕ-tĕr) [″ + galvanism + Gr. metron, measure]

A device for determining the changes in the electrical resistance of the skin in response to emotional stimuli.

References in periodicals archive ?

Alongside this imagined mass culture, these researchers lost sight of their own personal position within the technologies and emotions they explored--overlooking how the psychogalvanometer or brain scan were implicated in the same cultural resonances they attributed to the technologies that were the targets of their analysis.

Anal probes and overheated media: the physiological roots of contemporary media research

ASI used a theater setting as its test facility, connecting certain rows of respondents to the psychogalvanometer, while other people in the audience were turning dials connected to voting machines in order to express their likes and dislikes toward the materials being tested.

The Use of the Psychogalvanometer in Testing the Effectiveness of Advertising.

GSR reconsidered: a behavior-based approach to evaluating and improving the sales potency of advertising