psychogalvanometer

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psy·cho·gal·va·nom·e·ter

(sī'kō-gal'vă-nom'ĕ-tĕr),

A galvanometer that records changes in skin resistance related to emotional stress.

psychogalvanometer

(sī″kō-găl″vă-nŏm′ĕ-tĕr) [″ + galvanism + Gr. metron, measure]

A device for determining the changes in the electrical resistance of the skin in response to emotional stimuli.

References in periodicals archive ?

ASI used a theater setting as its test facility, connecting certain rows of respondents to the psychogalvanometer, while other people in the audience were turning dials connected to voting machines in order to express their likes and dislikes toward the materials being tested.

"The Use of the Psychogalvanometer in Testing the Effectiveness of Advertising." Presented at the American Marketing Association New York Chapter's 16th Annual Advertising Research Conference, May 16, 1978.

GSR reconsidered: a behavior-based approach to evaluating and improving the sales potency of advertising

For Ruckmick, the psychogalvanometer engaged deeply with people's emotions so that he didn't have to, leaving him to observe the emotions of the new technological age from an appropriate--though equally technologized--distance.

Anal probes and overheated media: the physiological roots of contemporary media research