protection motivation theory


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Related to protection motivation theory: Health Belief Model

protection motivation theory

Abbreviation: PMT
A model to explain health-seeking or health-avoidance behavior. It suggests that a person makes health-related choices based on the perception of risks and self-efficacy or of his vulnerability to illness and capacity to take effective action to avoid harm.
See also: theory
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Milne S, Orbell S, Sheeran P (2002) Combining motivational and volitional interventions to promote exercise participation: Protection motivation theory and implementation intentions.
A protection motivation theory of fear appeals and attitude change, The Journal of Psychology, 91(5), 93- 1 14.
Reducing skin cancer risk: An intervention based on protection motivation theory.
In an attempt to explain individuals' tendency to fail to engage in protective and desired behavior, Rogers (1983) and Maddux and Rogers (1983) revised the protection motivation theory by adding three more cognitive appraisals: (4) self-efficacy, which refers to an individual's belief that he or she has the ability to perform a desired behavior, (5) the response costs incurred by engaging in a desired behavior, and (6) the rewards associated with risky behavior.
Protection motivation theory has recently been advocated by researchers as a useful framework for studying privacy protection behavior in the face of online privacy threats (Rifon, LaRose and Lewis 2007; Milne, Cromer, and Culnan 2006).
The findings of this study are similar to those of other research that have tested the ability of the Theory of Planned Behaviour (Ajzen, 1991), and Protection Motivation Theory (Rogers, 1983).
Among the behavioral theories most commonly cited in the health education literature as having provided a framework or model for designing behavioral interventions are the health belief model (Rosenstock, 1974), protection motivation theory (Prentice-Dunn & Rogers, 1986), social learning theory (Bandura, 1986), the theory of reasoned action (Fishbein & Ajzen, 1975), and the theory of planned behavior (Ajzen, 1985).

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