In the field of neuropsychology, it is possible to find projective techniques
being recommended, especially as ways of evaluating neurological trauma (Gabowitz et al.
376), and projective techniques
such as sand tray therapy are "more adaptable to diverse client populations than pencil and paper inventories, and they can access the kinesthetic energy and movement within a client's world missed by verbal interviews" (p.
Additionally, responses from person projective techniques
can be validated on previous research (secondary sources) and observations of target consumers (Hall & Rist 1999).
In doing so it has also responded to Rook's (1985) call for increased research attention to consumption symbolism through projective techniques
Therefore, projective techniques
, such as the Rorschach, began to become more popular.
On the decline of projective techniques
in professional psychology training.
Another method that can give insight into customers is to engage participants in projective techniques
or interactive exercises designed to elicit their true perceptions about a brand.
Evelyn Hooker, "The adjustment of the male overt homosexual," Journal of Projective Techniques
, 1957, 21, 18-31.
The interface allows us to explore emotional or sensitive issues and gain rich detail via fuller open-ended responses (analyzed by psychologists) and is ideal for projective techniques
Eighteen chapters address such topics as test design, neuropsychological assessment, vocational interests, and projective techniques
This expression of emotion is an integral component of counseling and includes interventions with writing, drawing, poetry, projective techniques
, and dream work.
have been a common tool used in consumer research over recent years.