product endorsement


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product endorsement

a public statement declaring the virtues and recommending the use of a product. Discouraged by codes of veterinary ethics other than by the publication of research results.
References in periodicals archive ?
Essentially, a product endorsement communicates to the public the association's acceptance or approval of certain products, services, or individuals.
Long before Michael Jordan or Tiger Woods, Knute Rockne was one of the pioneers of celebrity product endorsements.
The daily barrage of calls we get suggesting product endorsements, special events, and member list sales has forced us to think strategically about the nature and duration of our corporate couplings.
Only on their third monthsary, kalye-serye reel couple AlDub embarks on their third product endorsement deal with milk label Bear Brand.
IGNORING a recent ban on product endorsement by doctors, the Indian Medical Association ( IMA), a professional body of doctors, has decided to continue its multi- crore endorsement deals with PepsiCo and Dabur.
A Mountain Fuel club, sponsorship of a key Mountain Fuel sports award, advertising on extreme sports channels, product endorsement from an extreme sports celebrity including Facebook pages, blogs and "twittering" to a Mountain Fuel online customer loyalty group, would be some of many ways to encourage customer engagement with the products and drive sales.
The RNIB later awarded a product endorsement to the Static Systems' hand units.
A few months back, Cyd Szymanski of Denver-based Nest Fresh Eggs got exactly that product endorsement when "Brokeback Mountain" screenwriter Diana Ossana e-mailed with a question: Could she get Nest Fresh organic eggs in Tucson, Ariz.
And he has not taken up a single offer of product endorsement which have been flooding in since his moment of magic Down Under.
Although he'll be dogged by the taint of the scandal no matter what happens in the trial, and though he stands to lose most, if not all, of his product endorsement deals, he won't lose his career.
Last year's campaign included product endorsement from celebrity cooks Delia Smith and Nigella Lawson, plus an on-pack offer for a free newsletter, now distributed to 30,000 consumers, designed to increase brand loyalty.
Andy asks the same of 'Gav', a man holidaying in an exclusive Alpine ski resort with more product endorsement contracts than you could sell a dummy too and the gorgeous and independently wealthy Ms Church on his arm.
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