price war


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price war

An aggressive competition between two or more providers of goods or services, in which the price is lowered to a minimum, as a means of earning more money. The NHS has traditionally fixed prices between trusts, which has allowed quality of service to remain high. The NHS Operating Framework for 2011/2, aims to bring “…new flexibility being introduced opportunity for providers to offer services…” at less than the mandatory tariff prices.
References in periodicals archive ?
The 1986 fall marked the end of a Saudi-led Arab oil price war against Iran.
And Harry Tchilinguirian of BNP Paribas in London, said, "We do not buy into the argument that there's a price war in the making.
Both are available in the Kingdom, which managed that price war till it came to rest, when OPEC decided later to go back to the role of managing the market though with less emphasis on defending prices and more on restoring the market share of other producers.
It said the drop "suggests that prolonged discounting and price wars were having an effect on overall sales".
I'd hesitate to say the price war is over, but perhaps certain firms have realised the way they were going was just not sustainable and they've reined it back in.
Tesco sparked a price war last September when it unveiled the Big Price Drop campaign - prompting Sainsbury's, Asda and Morrisons to follow suit.
The findings back many industry experts' opinion that the price war is less about stealing market share and more of a defensive move aimed at protecting share against, not only each other, but the resurgent hard discounters.
Russia is said to be already seeing this price war coming sooner or later and wants to prevent it.
In the previous issue of the Alert, we reported how Warid and Airtel were cutting their rates and heading into a price war similar to those started by Airtel in countries such as Kenya and Nigeria.
NORDIC BUSINESS REPORT-October 11, 2010--SAS to win price war against Norwegian Ait Shuttle, Danske Markets says(C)2010 M2 COMMUNICATIONS http://www.
An escalating supermarket milk price war has stoked fears among West Midland farmers that they will once again see a squeeze on their livelihoods.
FTSE 100 No price war at the Hilton THE manager of Liverpool's new Hilton Hotel insists he won't be dragged into a price war.