persuasion

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per·sua·sion

(per-swā'zhŭn),
The act of influencing the mind of another, by authority, argument, reason, or personal insight; an important element in most types of psychotherapy.
[L. persuasio, fr. persuadeo, to persuade]

persuasion

(pĕr-swā′zhŭn)
The act of influencing the thinking or behavior of others.
References in periodicals archive ?
The definition for sales talk was, "a line of reasoning or argument intended to persuade someone to buy something.
Surely the best way to persuade people is by getting on and governing the country.
They will present him with a detailed plan on transfers, the academy and direction of the club when they begin talks at the end of the season and hope it will persuade him to commit himself.
We were together in trying to persuade Tony Blair to change course.
The new Persuade dual-flush toilet is now available with Kohler Comfort Height design, raising the bowl to make using it easier for people of all ages and statures, said a senior official.
The book is designed to show how to persuade by using appropriate mixes of impressive sounding metaphors (also known variously as expressions, clauses, phrases, idioms, figures, figures of speech, tropes).
Now, Ghana wants its descendants to come back, and is trying to persuade them to think of Africa as their homeland--to visit, invest in, send their children to be educated, and even stay for good.
The Power To Persuade scrutinizes how a nation could go from neutrality to active participation in the war against the Axis in two short years, drawing on a wealth of compiled data presented in various charts.
Shaw said Wednesday that during that meeting, Arum tried to persuade the Corrales camp to fight.
The Mead Court determined that the weight given to an informal rulemaking under the Skidmore standard depends on the "thoroughness evident in [the agency's] consideration, the validity of its reasoning, its consistency with earlier and later pronouncements, and all those factors which give it the power to persuade.
However, they had to persuade the publicans that selling alcohol at vastly reduced prices to supermarkets and off-licences was a good idea, so they employed the best marketing team that money could buy, and somehow, by giving away beer tankards, beer mats and other minor promotions, they made the publicans believe that, in time, the people who bought cheap booze to drink at home would leave the comfort of their sofas and become pub regulars.
We need to persuade Myanmar, maybe to adopt gradually a greater degree of democracy.