is the assessment of the seriousness of negative health consequences of a given behavior, and thus the appraisal of how severe the consequences of the respective target behavior are.
(perceptions about the seriousness of NCDs, and its consequences on the domains of life) was assessed by five items measured on a 5-point Likert scale (strongly disagree, disagree, neutral, agree, and strongly agree).
We performed two-way ANCOVAs on both feelings of betrayal and attitudes toward the company while controlling for perceived severity
of the crisis.
001) improvement in the scores of HBM constructs: perceived susceptibility, perceived severity
, perceived benefits, perceived barriers, self-efficacy, and taking health action by the intervention group to the control group.
of pH1N1 virus infection decreased over time, which may partially explain the decline in distress and avoidance behaviors; this pattern was also observed in a recent review (8).
The attitudes and behaviors related to academic dishonesty are encouraged when students have decreased perceived severity
of punishment5 and they note that such dishonest behaviors are not punished6.
The score average of knowledge, perceived sensitivity, perceived severity
, perceived benefits, perceived barriers, and perceived practice in self-medication in the both experimental and control group has been demonstrated in Table 2.
Mean scores of the awareness and various structures of the model (perceived vulnerability, perceived severity
, perceived benefits, perceived barriers and performance) were enhanced considerably in the case group over time (immediately after and two month) after interposition (P <0.
Our results suggest that to increase voluntary reporting of all types of errors and patient safety events, regardless of the perceived severity
, health care leaders should prioritize establishing feedback mechanisms that demonstrate to staff the value of information learned from the events reported, he said.
This allows providers to approach the patient with more objectivity, and allows clinical decision making to stem from the evaluation of the child rather than the perceived severity
of the event.
The evaluation of health threats can be through certain dimensions as  perceived severity
of illness, expected time of illness duration, sense of personal control over illness, beliefs about the expected consequences, trust in treatment effect, and belief in illness effect on emotional state.
Based on health psychology and risk analysis, the authors suggest that the perception of threat is formed by perceived susceptibility and perceived severity