In addition, a negative perception of advertising that arises from perceived
advertising clutter or prior negative experience can lead to the user avoiding advertising by closing down pop-up advertisements, or scrolling down from banner advertisements on website pages (Cho & Cheon, 2004) and, thus, their negative perception can indirectly affect users' consumption of the advertising media (Rojas-Mendez, Davies, & Madran, 2009).
Keywords: Online Group Buying, Purchase Intention, Perceived
ease of use, Perceived
This study was conducted to examine the relationship between parental psychological control and perceived
stress level in national sports.
We conducted a single-factor (type of expression: conventional metaphor, novel metaphor, nonmetaphorical expression) between-subjects experiment with text perception (cognitive, affective) and issue viewpoint as dependent variables and perceived
novelty and perceived
aptness of the metaphors as control variables.
This study examined perception of parental monitoring as a moderator of perceived
parental approval of drinking and alcohol use (quantity, frequency) among undergraduate students (N = 632).
Many research results show that customer interaction in service encounter are widely used as a service industry phenomenon, has an important influence on customer perceived
value (Weiwei, 2014; Yujing, 2015), perceived
risk and purchase intention of customer service, so the research on these issues has important significance for customer relationship management for service enterprises smoothly (Liang, 2005).
TAM, as shown in Figure 1, asserts that the intention to use or actual use of an information system is a function of perceived
ease of use and perceived
usefulness (Davis et al, 1989).
This study aims to examine the effect of perceived
risk factors (i.
The current study was envisioned to assess the relationship between perceived
stress and numerous factors of sense of humor among undergraduate university medical students.
This paper examines relationship between perceived
inter-parental conflicts, emotional security and self-discipline in adolescents.
risk regarding Internet privacy and security have been identified as issues for both new and experienced users of Internet technology .
4%) could lead to infection and perceived
EVD as fatal (85.