Traditionally, videos have been a passive medium
, but 360-degree videos offer brands the platform to engage with their consumers.
The optical fibre is usually a passive medium
that simply transports light, while the chip is the piece that performs the electrical part of the equation," Badding said.
As easy as it is to admire Winfrey's decision to rise above the daytime muck, there's been something snake-oil-like about her "Live your best life" mantra, blunted only marginally by the host's near-messianic fervor about using a normally passive medium
like TV to make a positive difference in viewers' lives.
Language is thus elevated from being a passive medium
of communication to an active medium of the exercise of power, the accumulation of wealth, and socio cultural aggrandizement.
After all, the most exciting aspect of the internet is that it is not, like photography, cinema or (pre-digital) television, a passive medium
The web, as far as advertising goes, is a passive medium
The Mongols, claims Allsen, were far from being the passive medium
through which the sophisticated sedentary subjects learned from one another, as suggested by the term Pax Mongolica.
Television has, until recently, been a passive medium
in that the viewer had to sit in front of a set and only absorb what was transmitted.
Einstein's general theory of relativity predicts that such an effect occurs because space is not a passive medium
but an active participant in gravitation.
The experts describe television as a passive medium
- lean back and watch, they explain.
The Internet, when it's working well, is about doing things, interactivity is the whole key, the difference between an active and passive medium
," he said.
Places are but momentary subdivisions of a quantitatively determined space, understood as a neutral, universal, homogeneous, void-like, and passive medium