OTT

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OTT

Over the top. A popular phrase for outrageous, overbearing or excessive.
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Not an official regulatory proceeding, mind you, but a mere "fact-finding exercise" to determine what impact these online platforms, so-called over-the-top services, were having on the Canadian broadcasting system--if any.
Sure, some companies will have the opportunity to wow their customers with over-the-top service, but that extreme level of service is impossible to sustain.
According to recent research from Coleman Parks for customer experience solutions provider Amdocs, some 70% of mobile operators believe that over-the-top service providers present an opportunity for partnership, rather than a threat.
Walmart isn't the only company contemplating the massive opportunity presented by streaming. Disney plans to debut a namesake over-the-top service late next year, populated by movies and television programs from its Marvel, Pixar, Lucasfilm, and Disney studios -- as well as original content developed strictly for its soon-to-be-launched service. Apple has been making its own headlines lately, (https://www.fool.com/investing/2018/04/08/apple-is-waving-a-fat-wad-of-cash-at-hollywood.aspx) signing deals with a growing roster of A-list Hollywood talent  and spending $1 billion this year for content creation.
DISH'S SLING TV: Targeting millennial, a demographic that the satcaster says it currently doesn't reach very well, Dish launched this new over-the-top service. For $20 a month, it offers live TV channels, including ESPN and exclusive content from Maker Studios.
Motorola Mobility announced that Blockbuster On Demand, has selected SecureMedia Encryptonite ONE HLS+ from its award-winning Motorola Medios+ platform to secure a new over-the-top service. This service will provide the best in on-demand entertainment for US customers on a variety of devices.
"We're in the business of passion engagement," he explains, adding that the strategy is even more important now with the planned launch of a standalone over-the-top service in 2015.
And just recently, CBS announced CBS All Access, its new over-the-top service, experimenting with new ways for consumers to access CBS stations from around the country.
It is also well suited for over-the-top service providers or those adding OTT capabilities to their existing service offerings.
Enabling both satellite and Over-the-Top service delivery, the new platform will allow Canal Digital subscribers to access content anytime, anywhere and on multiple devices whether in the home or on the go.
20, Lionsgate and Tribeca Enterprises announced a subscription video-on-demand service; HBO also recently announced plans for a standalone over-the-top service while CBS introduced CBS All Access.