nudge(redirected from nudzhed)
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nudgeA term of art referring to a health-promoting philosophy in the UK in which people are incentivised into leading healthier lives by gently pushing them in the right direction with vouchers for healthy living, foods, walking and so on. Some view “nudging” as more effective than “nannying”, in which government attempts to reinforce healthy habits in citizens with regulations and sanctions forunhealthy behaviour or actions.
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