nudge

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nudge

A term of art referring to a health-promoting philosophy in the UK in which people are incentivised into leading healthier lives by gently pushing them in the right direction with vouchers for healthy living, foods, walking and so on. Some view “nudging” as more effective than “nannying”, in which government attempts to reinforce healthy habits in citizens with regulations and sanctions forunhealthy behaviour or actions.
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References in periodicals archive ?
LSE Rector Shahid Amjad Chaudhry gave the opening remarks, followed by introductory remarks by Head of B4Development and Founder of Nudge Lebanon Fadi Makki.
I would like to see him seriously confront the problem of knowing how to nudge people to get what they want.
Still other policies take the form of nudges choice-preserving approaches that steer people in a particular direction, but that allow them to go their own way.
For example, placing the salad bar near the cafeteria entrance is considered a nudge that can promote a healthy diet.
One type of nudge that has shown great promise is the planning prompt, which asks people to lay out the concrete steps they will take to achieve a certain goal.
This research is among a small number of studies to explore the role of individual, household, and geographic characteristics for the approval of a range of nudges (Diepeveen et al.
While the Trump Administration may not keep President Obama's team and infrastructure intact, a complete move away from nudges of all kinds seems unlikely and shortsighted.
Former UK Prime Minister David Cameron's Behavioral Insights Team was the first government agency focussed on nudging, or nudge unit, in the world, and was soon followed by other governments, including former US President Barack Obama's Social and Behavioral Science Team.
Summary: Fadi Maki is the man looking to subtly encourage Lebanon into making better choices, using the rising star of economic theory -- nudge.
Rational ways of changing behaviour, such as educating people or launching awareness-based campaigns, are ineffective.Instead, the NTSA should deploy simple, practical, scientific behavioural design nudges to improve road safety.
Consideration of how past government nudges probably promoted obesity should give pause to nudge theorists.
Although it is possible to nudge in a way that is quasi-paternalistic, some nudges go beyond quasi-paternalism.