nudge

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nudge

A term of art referring to a health-promoting philosophy in the UK in which people are incentivised into leading healthier lives by gently pushing them in the right direction with vouchers for healthy living, foods, walking and so on. Some view “nudging” as more effective than “nannying”, in which government attempts to reinforce healthy habits in citizens with regulations and sanctions forunhealthy behaviour or actions.
References in periodicals archive ?
cigarettes, they can design nudges to promote these objectives, such as
Calorie labels are nudges based on the assumption that more informed consumers will make healthier choices.
If you stand up after the desk nudges you, then it will automatically rise to your standing height.
COVENTRY needs more than a nudge in the right direction to make it swap its unhealthy habits for a better way of life, a new report warns.
offer nudges that are most likely to help and least likely to inflict harm" (p.
Nudges are administered by altering what the authors call "choice architecture.
Nudges should be so chosen as to prod us toward those choices that we ourselves would make, if we would only sit down and think carefully about the matter at hand.
At its north end, a huge dark blue volume, like a whale or ship's prow, nudges out from behind the sheds to mark the main entrance.
Such a bistable system can operate as a detector when a sufficiently strong external force -- a signal -- nudges the ball over the barrier into the second well (analogous to switching the direction in which light travels in a ring laser).
Using behavioural research to design small, cost-efficient green nudges represents a potent measure for combating climate change if scaled up.
s new book, LISTENING TO THOSE LITTLE NUDGES From God the Holy Spirit ($15.