nudge

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nudge

A term of art referring to a health-promoting philosophy in the UK in which people are incentivised into leading healthier lives by gently pushing them in the right direction with vouchers for healthy living, foods, walking and so on. Some view “nudging” as more effective than “nannying”, in which government attempts to reinforce healthy habits in citizens with regulations and sanctions forunhealthy behaviour or actions.
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References in periodicals archive ?
It requires would-be nudgers to ask themselves, Is there a nudge that we could adopt that may better serve our goals?
Consequently, in this Review, I have encouraged would-be nudgers to add a fifth value to their calculus: distributive justice.
(44.) Two suggestions offered to nudgers by Sunstein and Thaler for how to choose the direction for the nudge are to look at the choice that most people make over time or to somehow determine what the majority would do under conditions of active choosing.
(18) For these people, the nudger effectively makes the choice.
Fortunately, a war of words has been launched against the nudgers. Unfortunately, it's been launched by the ousted nannies, who only want to recover their old power to legislate against so-called bad behavior.
The nannies' battle against the nudgers has encouraged sympathetic commentators to pipe up and demand tougher legislation to control the masses' reckless lifestyles.
Why trust nudgers? / Behavioral science is Halpern's hammer, and real-world problems are the nails.
But if the nudger does a good job of making choices that keep the irrational satisfied and complacent, then he will also create an electorate that is deprived of opportunities to learn their true preferences through trial and error and, most importantly, to develop the skills needed to navigate their lives and handle tough choices on their own.
In cases in which the nudgers' conception of what is good for the subject corresponds with the subject's own conception of what is good for himself or herself, there is no problem.
Sounds good at first, but it might also lead some diners to exercise less caution and personal judgment simply because "nudgers" have taken on the responsibility for watching what we eat.
From then on it was all about a steady build-up on a slow deck that offered plentiful rewards for the nudgers and nurdlers.
ENGLAND'S batting nudgers and nurdlers have been told to bulk up or get left behind in the power game of one-day cricket.