nudge


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nudge

A term of art referring to a health-promoting philosophy in the UK in which people are incentivised into leading healthier lives by gently pushing them in the right direction with vouchers for healthy living, foods, walking and so on. Some view “nudging” as more effective than “nannying”, in which government attempts to reinforce healthy habits in citizens with regulations and sanctions forunhealthy behaviour or actions.
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References in periodicals archive ?
One of the panelists, and Center for Economic Research in Pakistan (CERP) President and CEO Maroof Syed, on a question asked by Profit about how to quantify the change nudges can prospectively bring, said, 'The project in which we are using this, we are seeing voluntary payments go up in.
We're free to resist these nudges, but we usually do not.
For the private and public sectors, a different approach would be to create a new institution--a behavioral insights team or a "nudge unit." The advantage of such an approach is that it would have a dedicated team, specifically devoted to the relevant work.
"We can't determine whether a nudge improves the choices a person makes until we understand how they reach their decisions," said Nick Netzer, lead author of the study.
What they found was slightly dismaying, at least for anyone hoping to nudge themselves into exercising more: "The treatment group made an average of 2.3 visits over the two-week period, compared to an average of 2.6 for the control group," the authors write.
The questionnaire was closed-ended, and the order of the 15 nudge items was randomized.
In his latest book on the subject, The Ethics of Influence: Government in the Age of Behavioral Science, Sunstein takes a deeper dive into government efforts to nudge its citizens.
Former UK Prime Minister David Cameron's Behavioral Insights Team was the first government agency focussed on nudging, or nudge unit, in the world, and was soon followed by other governments, including former US President Barack Obama's Social and Behavioral Science Team.
BEIRUT: Fadi Maki is the man looking to subtly encourage Lebanon into making better choices, using the rising star of economic theory -- nudge. The relatively new school of nudge economics brings together behavioral science, public policy and psychology to affect decision making to subtly shift people's choices and habits.
A seven-time winner, Final Nudge finished runner-up to Present Man in the Listed Badger Ales Trophy at Wincanton in November and was a close-up fifth under 11st 10lb at Sandown earlier this month.
Fieulaine talked about the concept of nudge units, a term from the book Nudge: Improving Decisions about Health, Wealth, and Happiness, written by University of Chicago economist Richard Thaler and Harvard Law School Professor Cass Sunstein.