The different credit card brands show more or less convincing ways in which the motivational conflict, namely, striving for and at the same time controlling unlimited possibilities, can be negotiated.
A brand is successful when it manages to offer a feasible mediation within structural, motivational conflicts.
It suggests the possibility of motivational conflict - conflict that might not be resolved in consistent behavior.
Opponents of extended-utility representations have argued that this sheds no light on motivation, negates the important conceptual distinction between moral and self-interested behavior, repudiates motivational conflict, is static (while the acquisition of norms is dynamic, historical, and socially dependent), ignores the role of moral rules in justifying behavior, and denies the fusion of means and ends in moral action [9; 10].
It is natural to expect that he will bring the evidence of motivational conflict
to bear on each of the three pairings, using it to show in turn of appetite and reason, of appetite and thumos, and of thumos and reason, that they are distinct parts of the soul.
Appended material treats the relationship between paradigms and his "Forms," cognitive and motivational conflicts
in the soul per the Republic, and the frequency of particular ("miso-") compounds in classical Greek literature.