In the light of new LOTE research, there has been discussion on whether the L2MSS--as well as other theoretical frameworks based on studying global English --is suited for motivation research
of LOTEs (Boo et al., 2015, p.
advertising--Freud on Madison Avenue: Motivation Research
and Subliminal Advertising in America.
With scant cross-cultural sales motivation research
available, hypotheses for this research were developed primarily based on the existing, and extensive, cross-cultural body of research.
Academic self-concept is another important component of academic motivation research
studies (Cokley, 2003) and is the other concern of this research study.
"Freud on Madison Avenue: Motivation Research
and Subliminal Advertising in America" discusses psychology and why people shop the way they shop, breaking down these unusual habits in people who claim to be rational.
To integrate and simplify the myriad of motivational theories, Elliot (2008) offers a comprehensive collection of motivation research
in Handbook of Approach and Avoidance Motivation.
Contemporary motivation research
; from global to local perspectives.
Motivating students is not a new problem for educators, but given the attention that motivation research
has received, it seems to be a persistent one.
The concept of motivation research
has been offered as a means of identifying consumers true, underlying purchase motives.
Dornyei is well known for his extensive work in L2 motivation research
(Dornyei, 2001), and this is reflected in a chapter that provides a precise overview of the field by dividing it into three phases: Gardner's early social psychology period, the cognitive-situated period of the 1990s, and the process-oriented period that was instigated in recent years by Dornyei and his colleagues in Europe.
Academic self-concept research is considered an important component of academic motivation research
(Cokley, 2003, 2007).