The oft-cited television series Sex and the City (1998-2003) examined both the idea of choosing as inherently feminist and the drama of miswanting in an episode titled "Time and Punishment." After quitting her job at her husband's insistence in order to be a stay-at-home-wife, Charlotte (the most conservative of the four women) deflects her friends' concerns by shouting that "the women's movement is about choice" and defensively parroting the phrase "I choose my choice!
 Post-feminist rhetoric tends to venerate choice-making itself, and to value narratives of "miswanting" in which traditional positions like homemaking and childbearing are re-recognized as the most fulfilling options.
(75) A closely related bias, termed "miswanting," presents itself when "people expect to enjoy the outcomes of their experience more than they actually do." (76) Consumers who often feel the need to "shop their troubles away" are especially prone to miswanting.
I group three frailties--self-control, miswanting, and cumulative cost neglect--because they likely relate to the same aspect of the rent-to-own transaction.
Other customers rent the wrong goods because of miswanting. They start renting a plasma television or jewelry when really they should rent a bed or obtain an inferior product from a second-hand store or a charity.
For some consumer advocates, deficient self-control and miswanting serve as the real justifications for banning or severely restricting rent-to-own firms.