metaphor

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metaphor

A high-level similarity between different things or processes. Metaphors can reflect a deep structural resonance or merely a superficial resemblance; cultural assumptions often rest on metaphors, which can be both incisive and misleading, valuable and dangerous.

References in periodicals archive ?

This paper focuses on metaphor, but it observes that another figure of speech, metonymy, has always had a place in museums, but has not been appreciated as such in critical analysis.

The suspicion with which Enlightenment philosophers regarded metaphor (Goatly 2007: 30), for being primarily emotive rather than cognitive, and for "feeling that it confused thinking" (Goatly 2007: 14), points to the enduring power of this figure of speech.

La metafora en los museos de historia social

Metaphor and metonymy often interplay (Ruiz de Mendoza and Diez 2003).

The issue of cross-cultural variation in metaphor has raised great interest.

MEANING CONSTRUCTION IN PRINT BEER ADS

Metaphor advertising can positively impact marketing by altering consumer beliefs (Phillips & McQuarrie, 2009), increasing both their cognitive and affective elaborations (Kim et al., 2012), improving their motivation to process (Chang & Yen, 2013), and enhancing their product expectation (Kronrod & Danziger, 2013).

Effects of metaphor advertising on brand extension evaluation: construal level as mediator

One of the characteristics of metaphorical frames that appears to influence which underlying mechanism these frames are processed through is the novelty of the metaphor that is used to frame (e.g., Bowdle & Gentner, 2005; Lai, Curran, & Menn, 2009).

The impact of conventional and novel metaphors in news on issue viewpoint

Overall, Crespo-Fernandez's book is an interesting contribution to the field of linguistic taboo and conceptual metaphor and has insightful reflections at the semantic, pragmatic and cultural levels.

Eliecer Crespo-Fernandez. 2015. Sex in Language. Euphemistic and Dysphemistic Metaphors in Internet Forums

At the heart of the transmission model is a conceptual metaphor that uses technology, that is, communication systems, to explain various aspects of the communication process.

THE TRANSMISSION MODEL OF COMMUNICATION: TOWARD A MULTIDISCIPLINARY EXPLICATION

Critique: An absolutely fascinating, informative, unique, and absorbing read from first page to last, "Farnsworth's Classical English Metaphor" is very highly recommended for the personal reading lists of academics and non-specialist general readers with an interest in the subject of metaphors, and as a critically essential addition to community and academic library collections.

Farnsworth's Classical English Metaphor

Since cognitive linguist George Lakoff and philosopher Mark Johnson in 1980 published Metaphors We Live By, metaphor analysis has attracted researchers in diverse fields including education.

Life-metaphors among Colombian medical students: uncovering core values and educational implications

While Crystal's categorization is very useful from a linguistic semantics standpoint (the focus on a triadic relation among conventionality, language, and to what it refers), from the perspective of linguistic pragmatics (the focus on a polyadic relation among conventionality, speaker, situation, and hearer), however, Stephen Levinson suggests the following "tripartite classification of metaphors": (6)

African Social Research Forum tributes to Mwalimu Harold Isaacs: a metaphorical linguistic analysis

The Book of Job systematically uses spatial metaphors to "think" about key theological themes, says Joode, such as well-being, ethics, and retribution.

Metaphorical Landscapes and the Theology of the Book of Job: An Analysis of Job's Spatial Metaphors