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Obsolete term for hypnotize.
[see mesmerism]
Farlex Partner Medical Dictionary © Farlex 2012


(mĕz′mə-rīz′, mĕs′-)
tr.v. mesmer·ized, mesmer·izing, mesmer·izes
1. To spellbind; enthrall: "The dance was subtle ... but at the same time it was sensual, and it mesmerized him" (Robert Rosenberg).
2. To hypnotize.

mes′mer·i·za′tion (-mər-ĭ-zā′shən) n.
mes′mer·iz′er n.
The American Heritage® Medical Dictionary Copyright © 2007, 2004 by Houghton Mifflin Company. Published by Houghton Mifflin Company. All rights reserved.
References in periodicals archive ?
The rebrand will integrate three companies Brite Media Group, Mesmerize Marketing and Clean Zone Marketing that will all now operate under the Mesmerize moniker.
Mesmerize Marketing and Clean Zone Marketing were acquired by Brite Media Group in the last two years.
Based in New York City and founded in 2006, Mesmerize is an established provider of patient education at the point-of-care and the largest provider of static media in high prescribing physicians' offices.
28 March 2018 - New York, US-based advertising company Brite Media Group has acquired New York-based media company Mesmerize Marketing to expand point-of-care offerings, the company said.
Still impish after all these years, Karl Wirsum's whimsical trove of figural invention continues to mesmerize. He's been at it since the '60s, this meticulous yet goofy rearticulation of the figure into brightly painted flat pattern, performing a tour de force intermingling of comic relief and careful construction.
Dancers supported their partners in a literal way that recalled the Boys Town slogan, "He ain't heavy, Father, he's my brother." Three men formed a pieta; another one simply stood and let the screen images mesmerize him.
Oman is a diverse country that mesmerizes everyone by its cultural, aesthetic and natural beauty.
Lucy Gates, a radiant and fragile beauty, graces Sherlock's parlor and totally mesmerizes poor Watkins.