media marketing strategy

media marketing strategy

A generic term for the use of media (e.g., mass communication) to market and/or advertise a specific strategy. For example, Humana (a HMO) used the strategy to generate an image of innovation and create a reputation for practising cutting edge medicine.
Segen's Medical Dictionary. © 2012 Farlex, Inc. All rights reserved.
References in periodicals archive ?
Thus, through social media marketing strategy, global smart shoes market sights critical opportunity in gaining traction and eventually increase its registration among its target segments.
Social Media Marketing Specialization Offered by Northwestern University, Social Media Marketing Specialization provides up-to-date training that helps you to build a social media marketing strategy using customer insights and relevant metrics.
Creating a successful social media marketing strategy starts with determining top marketing goals and setting a plan into action.
To speak with a professional digital marketing agency about your dental social media marketing strategy, visit https://www.321webmarketing.com or call 321 Web Marketing at 703-810-7557.
The information collected from this study can be used in assisting the forest products industry in understanding the world of social media marketing and developing an effective social media marketing strategy.
Thus, the social media marketing strategy is essential for organizations with online business model.
Kutluk also realised that the UAE is a place where a proper social media marketing strategy would go down well.
But before you even begin to hatch a social media marketing strategy, I would highly recommend you take the time to hire a social media point person to work inside your agency to handle your social media marketing.
The best way to start a social media marketing strategy, she says, is to take advantage of free resources online by reading white papers on social media strategies, attending free webinars and following other similar facilities.
Generally, competitions should only represent a small part of your social media marketing strategy and, like everything else, require detailed planning to be successful.
For agents, this means not only developing a strong social media marketing strategy, but developing a more specialized tactics for each platform, depending on the target demographic.