mass customisation


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mass customisation

The efficient and reliable production of goods and services according to the highly personalised needs of individual consumers.
References in periodicals archive ?
Mass customisation can also be used to create bespoke products at scale, particularly in the orthopaedic, hearing aid and dental sectors.
Mass customisation originated in an era when supply-side economics ruled: consumers benefited from a greater supply of goods and services at lower prices.
Late customisation: issues of mass customisation in the food industry, International Journal of Production Research 48(6): 1557-1574.
The customer at the final frontier of mass customisation. The 1st World Congress on Mass Customization, Hong Kong
Option said that this USB modem has been developed in direct response to the growing demands from network operators to have USB modems that support mass customisation.
Its work will be led by WMG in partnership with other academics and organisations such as Siemens PLM Software and will include research in a number of areas including digital manufacturing, e-security, ebusiness, mass customisation and digital healthcare.
Sunala managing director, Sue Brocklehurst, said: "The emergence of mass customisation, one-to-one marketing and e-fulfilment in today's business environment has presented new challenges to manufacturers and logistics managers, with package labels requiring an ever-increasing amount of printed information in ever-decreasing print runs.
Key subjects under discussion will be global logistics, mass customisation, car design and world-class manufacturing.
"Whether we like it or not, e-Business and the move away from mass marketing to mass customisation - by that I mean tailored solutions and messages - is changing the way industry operates."
SOLS Systems' software used for the mass customisation of footwear.
Delcam CRISPIN will demonstrate the potential of its ShoeMaker design software in the mass customisation of footwear by displaying hybrid shoes at the SIMAC exhibition to be held in Milan from 25th to 27th February.
Product Envelopes: Designing Positive Interplay between Brand DNA and Customer Co-Designers, International Journal of Mass Customisation, Vol.