marketing


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marketing

A constellation of activities, such as advertising and other forms of public dissemination of information, intended to maximise the advertising party’s marketshare of a particular service or product.

marketing

Medical practice A constellation of activities–advertising, giving of labeled trinkets–pens, mugs, etc and other forms of public dissemination of information, to maximize advertiser's marketshare for a particular service or goods. See Advertising, Cigarette marketing, Detailing, Yellow professionalism.

marketing,

n the set of activities directed at facilitating and consummating exchanges. The following three elements must be present to define a marketing situation: two or more parties who are potentially interested in exchange; each party possessing things of value to others; and each party capable of communication and delivery.

Patient discussion about marketing

Q. why these home pregnancy tests sell in market… I checked my hormone to check my pregnancy and it showed positive but on meeting my doctor it turned up to negative……I am depressed and as well angry, as why these home pregnancy tests sell in market…….why can’t they tell the right and how come doctor tell it right?

A. My dear Olivia, I am sorry about you and these home tests which had depressed you…See…….these home pregnancy tests give the results based on the hormone present or absent only and if it is showing present then may be your hormone had rise for some other unknown reason, which these tests at home confirm to your joy…….but provided you buy the one which is famous for its right result. Doctors too check the same hormones but they do not check for your hormone presence but they find the amount presence and also why this amount with other tests and observation, they confirm right.

Q. I wish to know the drugs available in the market for the treatment of manic depression? I am in manic depression and my doctor prescribes different meds during my visit. Out of my own interest, I wish to know the drugs available in the market for the treatment of manic depression?

A. Yes, many drugs are available in the market for the treatment of manic depression. But the effect of each medicine differs from individual to individual and stage to stage. Some of the meds are mood stabilizers (Lithium (Lithobid)- the oldest, valproic acid(Depakote), Lamotrigine(Lamictal), Gabapentin (Neurontin), Oxcarbazepine (Trileptal) are available. Some antidepressants are also prescribed to reduce the symptoms. They are Prozac, Effexor,etc. Some antipsychotic drugs are also prescribed like Olanzapine(zyprexa), Clozapine(clozaril) . As all these drugs are now used in bipolar prescriptions, a general thinking comes for the large number availability of drugs in market.

More discussions about marketing
References in periodicals archive ?
Black Enterprise has helped us build the Chubb brand in the African-American community and has been a real winner for our company," said James Hyatt, senior vice president in the North American field of marketing.
When marketing to ADA standards, explain the educational and social benefits of a diverse population in a camp setting.
Kotler's (1975) definition of marketing is the one most often encountered in the library literature on marketing:
When considering the use of paid advertising, it is important to remember the primary purpose that paid advertising serves in the marketing process - to remove the barrier of ignorance concerning the presence and availability of a facility's services.
Even though foundries now face unprecedented levels of price-cutting, shrinking demand, foreign sourcing, and buyer ignorance and indifference, these negative factors can themselves create marketing opportunities.
To accomplish that, I lead a marketing team who develops the strategy for our business that delivers the promotional tactics, market research, support programs and sales materials to maximize the value of six brands within our portfolio.
Marketing authorities say failure in any one of these steps is likely to cause the whole effort to fail.
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Through integrated advanced analytics, SAS for Marketing Performance Management provides both an historical view and a forward look at trends.
While marketers are under increasing pressure to deliver results, they frequently lack the tools to manage resources, campaigns and investments across product lines, divisions and geographies, leading to duplicated efforts, conflicting marketing messages and wasted investments on activities that aren't aligned with goals.
The findings of this survey closely align with the challenges our company faces, resulting in our decision to adopt an enterprise marketing software solution," said Linda Kollofski, Vice President Domestic Marketing at CNS, Inc.