need to also ask themselves if the data captured is pseudonymous or based on personally identifiable information.
ACCOUNTABILITYCorrespondence seen by Nation shows that KPC Managing Director Joe Sang wrote to Supplycor Kenya Limited, the association of oil marketers
on July 5 giving notice that 11.6 million litres of oil had been lost over the past two years "due to vandalism and accidental spillages of the mainline from Mombasa to Nairobi (Line 1)".The company expects the above losses to be compensated by insurance to the fullest extent possible, and any balances not remedied shall be recovered from the industry as per clause 4.
A good marketer
, however, must know and remember what works with his or her clients, and avoid the usual pitfalls as well.
take their commission in accordance with the target customers' response, as agreed on with the advertisement's owners.
The Winterberry survey (which Signal sponsored) set out to poll marketers
about their preferences in the long-running debate of suite vs.
As a best practice, whenever a marketer
wishes to use a celebrity name or likeness in connection with its business in any way, it is recommended that the use of the name or likeness be cleared with the celebrity or his/her heirs.
making it a valuable marketing resources, marketers
The Domus study found that 91% of marketers
surveyed believe their company needs better methods to measure the business impact of digital marketing and social media.
The "Defining the Modern Marketer
: From Real to Ideal" report also relays that participants believe modern marketers
should be expert content, brand and web marketers--a veritable triumvirate of marketing.
For the local marketer
, this simply means making sure your brand is known through signage, community/neighborhood involvement, business networking, word-of-mouth communication and any and every other form of awareness generation.
As a result, the marketer
has an opportunity to gain experience in all facets of marketing, but it's difficult for the marketer
to build a specialty.