market

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market

A popular term for the number of potential consumers of a product or service, which is defined by geography, industry, demographics or other means of commonality.
References in classic literature ?
Is not `retailer' the term which is applied to those who sit in the market-place engaged in buying and selling, while those who wander from one city to another are called merchants?
Lastly, in lieu of these shifting scenes, came back the rude market-place of the Puritan, settlement, with all the townspeople assembled, and levelling their stern regards at Hester Prynne -- yes, at herself -- who stood on the scaffold of the pillory, an infant on her arm, and the letter A, in scarlet, fantastically embroidered with gold thread, upon her bosom
Drive in your herd tomorrow to the market-place and you shall have money down."
a straggling procession of men, marching two and two, began from the other side of the market-place, and advanced in an irregular zig-zag fashion towards the Palace, wildly tacking from side to side, like a sailing vessel making way against an unfavourable wind so that the head of the procession was often further from us at the end of one tack than it had been at the end of the previous one.