niche market

(redirected from Market niche)
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niche market

A segment of a medical market that is serviced by a limited number of vendors.
References in periodicals archive ?
New Delhi [India], Aug.30 ( ANI ): India's Greenply Industries Limited and the United States-based Aristech Surfaces LLC have inked an agreement to distribute and market niche range of 100 percent acrylic solid surface sheets under the brand name Avonite in India.
Nevertheless, although high-margin cards with innovative features have appealed to a market niche of consumers, "the industry still appeals to budget-conscious consumers with low-cost cards.
Also in analyzing of these two equations there are two unknown quantities which are market niche or Capital niche and Potential market or Capital potential since real market or real capital already exists de facto.
The market niche represents a subdivision of a market characterised by: its small size; potential for development, usually volume limited; a particular type of clientele with specific expectations; competences that firms need to have in order to conquer a niche (Lendrevie, Lindon 1997).
It's tough to keep customers and he's curious to know what the church is doing in the market niche of religion.
"Established earlier this year, in partnership with Buhairan Limited Company and Drake & Scull International Abu Dhabi, CAMPCO Properties LLC was formed as part of DSI's diversification plan which has been strategically designed to secure reach to new industries and to penetrate lucrative and unexplored market niches in addition to complementing its ongoing organic expansion strategy.
What does it take to build a world-class agri-food company that thrives in a specialty market niche? Vision.
For instance, although the fashion industry was one of the first to identify teen girls as a separate market niche, its efforts to cater to girls' interests were sporadic, and Schrum finds that teens' own fads helped shape the industry, ultimately creating a new casual teen look (represented by the "bobby sox" of the title).
"We have consistently said over the last six years that we would not build a greenfield steel mill unless we could take advantage of a unique market niche and/or a significantly better cost structure compared to the competition.
According to Robert Donnelly, associate director, who brokered the sale with the Group's Executive Director Gary Gabriel, strong bidding interest in properties like 266 Harristown Road illustrates the potential of this market niche.
However, each of these enterprises has successfully targeted a specific market niche, developed a comprehensive business plan, and secured financing--all key ingredients for a growing business.
Next, market your photography skills with Kathleen Hawkins' MARKETING & SELLING TECHNIQUES FOR DIGITAL PORTRAIT PHOTOGRAPHY (1584281634, $34.95), which covers all the basics from identifying a market niche to target photo marketing to advertising effectively, proofing presentation tips, and developing a personal website.