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There is another vast region with very low wine consumption at present, just ripe for the picking: "flyover country"--that area in the U.S.
Australia has had phenomenal success in the past 15 years by exporting wine to countries with high purchasing power and moderate to low wine consumption, such as the United Kingdom, Canada and the U.S.
Eye-watering At about 78degC the alcohol starts to boil, the vapour is collected, cooled and converted back into spirit known as low wines. These are pumped into the second still for another go.
Gin consumption shot up in the 1690s, partly fuelled by a policy to stimulate the distilling industry by cutting duties on so-called "low wines" made from British corn.