99 Promises a false lash
effect, via ultra-black fibres that grab onto the ends of your lashes
and stretch them out.
Research shows that more women and men are using lashes
, and regular wearers are branching out to try more adventurous styles, said Zreik, citing estimates that the lash
category is growing at a rate of more than 25% annually, a pace that shows no signs of slowing.
Once you enter the sleek salon you have a consultation to discuss the lash
effect you desire.
This is a full face look: you need flawless base, strong brows and lashes
to carry off such a statement eye.
The Conditioning Collagen Lash
Primer, which is used during the day, contains lash
extending/thickening microfibers to "instantly stretch and sculpt lashes
, and collagen to help boost volume.
In keeping with Ardell's commitment to innovation, the company says it will launch a patented new Press-On Lash
with built-in applicator, designed to make application faster and easier than ever, especially for first-time users.
Squeeze a bit of glue on the end of a toothpick or thin makeup brush and trace it either along the base of the false lash
or directly to your real lash
Dab each section with lash
glue and apply with tweezers.
PARIS PRESENTS' ECOTOOLS BRAND is launching the Naturally Beautiful Lash
BOBBI BROWN LASH
GLAMOUR EXTREME LENGTHENING MASCARA (pounds 18) Brush is a manageable size and colour coats easily.
Make-up artist Jemma Kidd says: "My top tip for easy application is, rather than trying to get the angle right by gluing only the base of the false lashes
, add glue further along the length of the false lashes
and press them onto the natural lash
to get them lying flat.
If Cheryl Cole's X Factor girls have anything to do with it, the programme might as well be renamed the Lash