As a result, in the current study we predicted that arousal might have varying effects on consumers' explicit memory and implicit memory
in regard to sponsorship information in an advertisement, as implicit memory
is not significantly influenced by cognitive capacity.
For example, some studies have reported cases of amnesiacs who showed impairments in implicit memory
tasks (Addante, 2015; Butters, Heindel, & Salmon, 1990; Chun & Phelps, 1999; Duss et.
The Effectiveness of Brand Placements in the Movies: Levels of Placements, Explicit and Implicit Memory
, and Brand-Choice Behavior.
The results of the analyses have confirmed the initial hypothesis of the existence of a narrow relationship between perceptual implicit memory
and reading speed.
We investigated two functionalities of recognition memory, old/new judgment as explicit memory, and pattern completion as implicit memory
. From the various edge configurations, we found a tradeoff in the two functionalities.
Traumatic experiences in these situations are encoded in an emotional, bodily type of memory called implicit memory
. These memories take the form of habits and gut-level expectations and relational styles and they continue to influence one throughout life.
(2006) shows that in-game advertising in digital games does indeed influence players' implicit memory
. This leads us to the assumption that dynamic in-game advertising in 3D digital games does not influence explicit memory as effectively as implicit memory
, because the player does not have enough time to concentrate on the in-game advertisements (divided attention).
Postoperatively, when presented with the stem 'PEN ...' and asked to supply the first word that came into their mind beginning with those letters, the formation of an implicit memory
would mean they gave the word 'pension' more often than 'pencil' or 'peninsula' or others.
Implicit knowledge is the kind of information we do not consciously control; implicit learning is the type of learning which takes place without intentionality, automatically and responding to context-dependent stimuli, which are responsible for triggering unconscious processes; implicit memory
is the kind of memory that stores information outside the reach of our conscious control.
, therefore, is knowledge that has been gained, often via implicit learning, but that is not accessible at a level of conscious awareness.
Tests of implicit memory
assess retention indirectly.
Strong intuition is developed when the Brain's Remote Implicit Memory
(BRIM) is accessed and enhanced through practice and immersion.